We are expanding at a fast pace with data offerings across the geography of the entire Africa.
Currently we offer services in the following countries:

Algeria, Botswana, Egypt, French West Africa, Kenya, Namibia, Nigeria, Morocco, Tunisia and Zambia.

Perspective on Africa Offerings

ALGERIA
BOTSWANA 
EGYPT
FRENCH WEST AFRICA
KENYA
MOROCCO
NAMIBIA
NIGERIA
TUNISIA
ZAMBIA

Data Coverage

We focus on 3 areas, when assisting our Africa clients:

Expand information footprint

Data offerings with fast time-to-market and customization to individual client needs.

In-country delivery for Technology and Services

Growing local expertise enabling in-country delivery for IMS classical Consulting & Services offerings, + Technology leveraging the Cegedim acquisition.

Data Collection as a service for pharma & NGOs

“One-stop shop” for data collection, serving needs of both pharma and public sector.

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We have supported clients in Africa, in addressing a number of key issues:

“Where to play”: geographical prioritization

What should be our geographic priority by country to establish presence in Africa? ...

• Country profiling & screening for high potential countries/areas

• Detailed characterisation of specific country/ regional dynamics

• Country prioritisation based on company portfolio and growth strategy

“How to win”: market entry strategy

What is our business and partnership model? ...

• Understanding hurdles in the path to market (e.g. registration) and path to patient (e.g. unregulated mark-ups)

• Developing and implementing market access strategies based on stakeholder landscape

• Understanding need for strategic partnerships and local business practices & potential risks

Go-to-market strategy

How can we improve our current set-up? How to best succeed in the market?...

• Addressing differences between public and private payer channels

• Define and implement the commercial approach and structure

Supply chain optimisation

Commercial and Marketing Excellence

How can we improve our clients understanding and focus? ...

• Deep understanding of physician and pharmacy behaviours and needs

• Customer and account profiling, segmentation and targeting

• Optimisation of promotional effort

• Optimisation of territory deployment

Performance measurement and improvement

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