Product Market Analysis/ Profiling report

 A tool to assist in explaining  utilisation changes and drivers of change in market share for a pre-defined market segment  inclusive of diagnosis and condition profiling

Features:

  • PDF deliverable
  • Rolling 12 months data
  • Segmented patient data
  • Actual claims data
  • 17 medical aids with broad patient spectrum
  • 3 main divisions

    • Switch
    • Prescriber demographic
    • Patient demographic

  • Available as adhoc, monthly or quarterly subscription
  • Defined market per ATC or brand

“ Especially suited to specialist products or categories”

Benefits:

  • Explains utilisation changes & drivers of change in market share
  • Diagnosis & medical condition profiling
  • Insight to where my products is switched to competitor brand or molecule
  • Repeat & new prescriptions (focus on Pharmacy &/or Prescriber)
  • Focus on prescriber speciality
  • Focus on patient demographic
  • Adherence to specific products
  • Influence of specific campaigns and effectiveness