Generate market insights critical to design successful launch programs

Measure & monitor brand performance after launch

Access impact of promotional activities & take corrective actions for optimal resource utilization

Generate insights to improve understanding of therapy-level dynamics

Generate insights critical to manage trade channels efficiently

Focus on our Primary Market Research(PMR) Capabilities in Africa

We have conducted various primary market research studies across various therapeutic categories inclusive of OTC and CHC.

Distribution of studies based on methodology

Distribution of studies based on therapy areas

Distribution of studies based on research types