Distribution Channel Management for effective supply chain planning and promotional campaign alignment

•  Two reports available – One with competitive view and one without competitive view
•  Report without competitive view key differentiator is: only to wholesaler level for own products

Key Features

  • Distribution channel comparisons between e.g.. DIA,TPM-Non Projected, Dispensed data(Rx & OTC) and In-hospital
  • NAPPI views available
  • Units and Value

    • DIA & TPM = Units & Sep excl VAT non-projected = ZAR Value

    • TPM is not projected

    • Rx/OTC/In-hospital = Scriptline & Dispensed Rand Value to patient (i.e. price to patient price including dispensing fee, mark-ups & VAT)

  • Benchmarking against market & selections
  • Trend line comparisons
  • 24 months data
  • Competitive views

Key benefits

  • A Channel visibility – A quick measure of push & pull in channel
  • Launch readiness
  • Minimum order quantities needed for supply chain management
  • Promotional alignment & effectiveness
  • Co-promotional effectiveness
  • Key Accounts distribution Management
  • Dashboard insights
  • Pulling together functional areas
  • Distribution channel insights

Insights Gained

  • Identify where hiccups are in channel?
  • Determine appropriate minimum launch quantities?
  • Determine promotional campaign effectiveness?
  • How to manage my supply chain?

Target Audience

  • Distribution & Trade Channel Managers
  • Key Accounts Managers
  • Marketing Managers
  • Brand Managers
  • Business Unit Heads
  • Chief Executive Officers/Country and General Managers/Managing Directors
  • Logistics and Supply Chain/Demand Planning Managers